case studies
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Legend Motorcycles
Legend's website needs were summed up in one simple phrase: world-class.
The Challenge
Located in the midst of America's Big Three automakers, Legend Motorcycles fully understands the necessity of being innovative and unique in the manufacturing industry. Legend sought an online presence that was on par not only with local automotive giants like Ford Motor Company, but also ubiquitous brands within their own market, such as Vespa and Gilera. Faced with a rapidly expanding list of showrooms that were displaying their products, Legend recognized an urgent need to establish an online destination that would familiarize consumers with their up-and-coming brand.
The Solution
Legend approached Boxcar Studio to undertake the planning, creative design and development of this visually dynamic site. They needed a website that not only communicated their sense of style, but established their brand in a competitive market. Boxcar Studio developed the creative concept and executed all the photography, providing users with an easy to navigate and comprehensive profile of Legend’s products.
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