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Furnace Hot Glass Works

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The Challenge

The skilled artisans at Furnace Design Studio are among the leading glassblowers in the Detroit area, creating unique, contemporary, artistic works for a myriad of clients. Their growing business needed a visually stunning website to showcase their signature pieces and one-of-a-kind works of art. The artists are passionate about their work and wanted to create an online destination that conveyed their professionalism and experience while acknowledging the humor and playfulness that is evident in much of their work.  Not only did the finished website need to convey their unique style; it also had to accommodate an enormous portfolio of individual pieces, installations and collaborative efforts. And, it needed to do it fast. Furnace had a number of shows booked over the next the year – the first of which was barely a month away – so it was imperative that the website be up and ready to go as soon as possible.

The Solution

Boxcar Studio worked closely with Furnace to develop a design that reflected the visual style of the glassworks and determine the best layout for displaying their artistic pieces.  Working with hundreds of photographs, Boxcar built a variety of galleries showcasing their works in progress, portfolio, trade and collaboration pieces.  These pages were built with expandability and enhancement in mind since Furnace had expressed their interest in constantly keeping their portfolio fresh and up-to-date with recent works.  In addition, Boxcar Studio established a section on the website for news items and announcements and implemented the capability to dynamically rotate featured works onto the homepage.